Improving engagement has always been a big focus at myWebRoom. Although the average time spent increased 50% after the first release of mobile optimization, it was still drastically lower than most of our competitors.
I began to gather both qualitative and quantitative feedback and sketching solutions for improving engagement on our product.
There are 4 ways myWebRoom is currently driving traffic to the site. Let's break it down.
User Flow 1
When traffic is being driven from social media to a specific piece of content, it is not clear that there are more similar sorts of content on the site. The goal is for users who land here to intuitively know that there is more if they tap on "Explore".
Pain Points for 2nd screen
When user taps on Explore to discover more content, the interface should reflect an unlimited scroll of content curated by another user. The current interface lacks the ability for users to quickly get engaged and lost in content. It also does not inform that the content on the page is actually customized and that if you sign up, you can do the same!
User Flow 2
When user lands on this page, he may not be aware that folder is created by another user, much like a board on Pinterest, for example. He may also not be aware that the rest of the site offers him a lot of other content.
User Flow 3
As with previous cases, user may not be aware that this content is curated by another user and that he can also do the same. He may also not be aware that he can save and organize content he likes from all over the web.
User Flow 4
myWebRoom has a very different interface (the room) from where users can access his content from. As such, it has been a challenge to present it in an intuitive manner that requires users to NOT have to think. With these targeted campaigns, users come to our site expecting to get lots of content from what's relevant in the ad they clicked on. But landing on a virtual room with no instructions can confuse anyone. (You can click on room objects to access curated content of.. in this case, Taylor Swift).