myWebRoom - Increasing retention by optimizing content discovery and bookmarking platform

The core functionality of the product is visual bookmarking. In this release, we focused on improving our visual bookmarking service.

Desired outcome: to increase retention by optimizing content discovery and organization


Understanding the problem - Analytics, target user interviews, analyzing old interface and user feedback

Ideate - Using Keynote, social media and resourcefulness

Role-playing, features prioritization

Design - Using Keynote, Photoshop, Invisionapp, Sketch, Pivotal Tracker, Whiteboard and markers

User flows, wireframes, prototypes, usability sketching